Lion Dance Brand is a registered trademark owned by Park Food Manufacturing Pte Ltd, a company established in 1986 in Singapore. Originally founded by Mr. Lee Hui Chong (Marketing) and Mr. Ng Choke Ang (Operations), the company was inspired by the demand for meatballs in Singapore after the founders had tasted Taiwan meatballs during their studies. Despite facing numerous obstacles in the development of the product, the company eventually arrived at the recipe that is now widely accepted and embraced by Singaporeans. The company started with a small factory unit in Ubi, Singapore, and has since grown to become the largest meatball supplier in the country.
IN THE NAME
What does Lion Dance Brand Symbolize?
The traditional method of making meatballs involves pounding meat paste with a pair of squared-blade knives until the mixture achieves a uniform consistency. This pounding action is reminiscent of the drumming associated with lion dance performances, and it is from this tradition that Lion Dance Brand derives its name. The name has become synonymous with the festive Chinese New Year season, during which lion dance troupes often perform. Lion Dance Brand has become a well-known brand among families, particularly during Chinese New Year, as its meatballs are a popular and essential ingredient for steamboat dishes.
How it is made.
At Lion Dance Brand, we pride ourselves on using only fresh meat sourced from AVA-approved sources in Indonesia, Bulan. Upon arrival, we meticulously inspect the quality of the meat to ensure that only the best meat is used in our production process. To preserve the freshness of the pork, we quickly process the meat through our traditional methods of meat paste formation, cooking, and packing. Each step of the process is managed by experienced personnel who have been with us for many years. This experience is critical to the quality of our operations and the meatballs we produce.